In other words, it helped me become a better, more thoughtful writer. It helped me focus more on what I could learn about my content rather than simply seeking an answer. Self-actualization: It instilled the value of being informed about my work as more important than any particular slant of positive or negative feedback.Motivation: Seeing how well this product worked and how quickly it could inform decisions instantly made me want to apply it to other facets of work that we’re doing to help improve our internal marketing as well as using it with external client work.It was like holding a live focus group specifically for my challenge. Fun / entertainment: Because the results literally flowed in as I watched, there was a real rush of excitement with learning what 50 random people thought about my content.Provides access: Getting access to the combination of demographic data and personal comments was very empowering and greatly exceeded the value of click/read analytics on a site like Medium or ad hoc opinions I might collect on my own.This removed the uncertainty that I felt about whether I might make a meaningful connection with either option. Reduces anxiety: After getting my poll results, I immediately felt more informed about the perception of both title/image options for my article.More or less what I expected from a product that delivers instant polling data that’s informative on both quantitative and qualitative levels.īut what was more impactful to me from an experience standpoint, and what really drove home the “aha” moment, were the elements from the Emotionaland Aspirational (or “Life Changing”) categories. When I used PickFu, I absolutely experienced several Functional values, including: Let’s see how those values applied to my “aha” experience with PickFu. In addition, they found that scoring highly on emotional elements resulted in higher levels of customer loyalty and advocacy than those that scored well mainly on functional elements. In general, the more elements a brand’s product scored high on, the stronger their customer loyalty, as well as revenue and market share growth. They shows the hierarchy of the different elements that customers seek: As your business satisfies more of these elements for customers it helps fuel longer, loyal relationships with your brand.
Understanding that, in turn, can help you favorably position your product offering against your competitors, as well as strengthen and focus your branding and marketing language.īuilding on that, we can use another framework called The Elements of Value to help us understand what customers seek out when searching for solutions to their needs. Learning how your customers experience these elements when using your product can help you prioritize which features are most important to them (or which features may be missing). saves time) to abstract/aspirational (e.g., provides hope). That value can take a wide variety of forms, from basic/functional (e.g. When a product satisfies a Job to Be Done for a customer, it’s providing some kind of value to them. Identifying the Value Your Product Really Provides As business / product owners, how can understanding that process help you articulate the experience to others?.
What are we, as customers, actually experiencing during that “aha” moment?.Thinking more about my experience led me to two questions: What made the experience stand out was not simply that it satisfied the job of showing me which version of the article was more appealing, but that it achieved the “aha” moment to make me want to keep using the product. I wanted to know which one was more enticing for readers to click. I used it to compare two different titles and images I created for an article I wrote. A poll could be used for lots of things, from an author deciding on a book cover, to a marketer evaluating a piece of copywriting, to a product designer testing different user interfaces. In my case, the “aha” I experienced was with a product called PickFu, which allows you to use instant polls to get unbiased feedback on a piece of content, a message, or an idea.
In business, we affectionately refer to the completion of that journey as the “aha” moment. I recently used a digital product that took me on the very important journey from “ I-guess-I’ll-try-it” to “ I-gotta-keep-using-this”.
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